Runtime: 47 mins

Better Call Saul S1 E4

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Better Call Saul Season 1 Episode 4

Hero

In a flashback to Cicero, Jimmy and his partner in crime, Marco, use a fake Rolex watch to con a bar patron. In 2002, the Kettlemans agree to return home and pay Jimmy $30,000 to ignore their stolen funds. Jimmy gets an embittered Nacho released from jail. He then uses his ill-gotten gains to compete with HHM by creating a billboard that mimics HHM's logo and Howard's signature look. This results in a cease and desist order and Jimmy is required to remove the advertisement. He tries to generate sympathetic media coverage by faking the rescue of the worker who is removing the billboard. To Howard's disgust, Jimmy's scam generates positive local news coverage and new clients. Jimmy unsuccessfully attempts to conceal his deceit from Chuck.

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